The #1 Permanent haircolor for African American women. Dark and lovely fade resist delivers vibrant, fade-resistant color and shine with exclusive moisture seal creme for double conditioning power*. Fade resist delivers: Low ammonia and non drip liquid formula. Rich, moisturizing ingredients, aloe vera and sunflower. Plus after color conditioner with multiple applications. Specifically designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious color. *Conditioning during coloring phase and after coloring. With moisture seal creme. Our super-rich conditioning formula wraps the hairstrand to help protect it from dryness and damage, even after multiple shampoos.
